Tomas Vucurevic, Founder and Managing Director of BRAIND®, is one of the leading global experts for Ingredient Branding. Before establishing BRAIND in 2012, he has worked throughout his +20-year industry career in brand & marketing leadership roles for global brands such as Motorola, Swatch and Gore-Tex.
Tomas is a regularly speaker at international events related to the importance of brands for a successful introduction of new materials into complex supply chains. He is in regular exchange with academic and scientific developments related to strategic Brand Partnerships through various Brand Models. Based on early trends in the sustainability sector, he has formulated the model of Next Generation Ingredient Branding, where he predicts a shift from the performance driven first generation brands towards purpose driven next generation brands.